We Are The Winners

In every business war of supremacy, onlookers and even customers are often the winners as the giants battle it out to be the top ranking company in a particular sphere. Take for example the search engine war between Google - Yahoo - Microsoft. In this example, as reported by Search Engine Watch we have in July 2005, Google with about 46% of all searches, Yahoo with about 22.5% and Microsoft with around 12.6% of all searches. What this means is that people - like you and I - have chosen to search using Google, or Yahoo or Microsoft of all three at times -- perhaps is you are like me.

Now what are the giants doing when battling for your eyeballs and mine? Sure their servers are screaming along with us searching and searching. But what they are doing is thinking of the next thing, building some more, making sure they are ahead of the other contenders in bring new features, making search simpler and so on. Now as long as these giants don't forget to continue their good service, the great thing is that you and I are the winners in such a contest -- because regardless of who wins, we get new ways of searching, new things to play with and new ways of working.

That is what it is like here at NetSuite. We are in a tussle for leader of this space -- the space of on-demand software. There is Salesforce.com, Netsuite and others. Perhaps I am not representing it right -- there are others -- but Netsuite is really the only one with a complete solution for front and back office solution through an on-demand means of delivery. However, the hotter part of the battle is for CRM where Netsuite and Salesforce both are seeking the same customers.

It is because of the competition that customers are winners. On Monday I am going to think through this idea a little more to see how we are the winners. Have a good weekend.